I could make this entry really brief.
For a review of Golden North’s Jam Berliner Doughnut & Ice Cream, simply go to my review of Golden North’s Classic Vanilla Glaze Doughnut & Ice Cream and add a small amount of raspberry ripple.
That’s the only difference… a small amount of raspberry ripple.
I’ll start by saying that as far as vanilla ice cream goes, it’s very good.
But seriously, there are precious few doughnut chunks in it, and finding the raspberry ripple was like searching for a thread of gold.
They need to look long and hard at why people might buy this ice cream because a scant amount of doughnut pieces and raspberry doesn’t cut the mustard.
I also think that having such large chunks of doughnut is wrong. Because it’s in ice cream, the doughnut is frozen, and the flavour is lost. No one wants to eat a frozen doughnut. I checked this fact with another expert – my daughter. She agreed wholeheartedly. Make the pieces smaller and more frequent and you might be on to something.
The strategy is right. The execution is wrong.