National Doughnut Day in Australia is celebrated on the first Friday in June. By some wonderful coincidence, or fate, last year it was on my birthday.
This year, it’s on Friday 1 June.
As I write this, it appears only Krispy Kreme is getting in on the celebrations by giving away thousands of doughnuts. Dr Dough at Potts Point has been promoting it, but do not say whether they are doing anything special.
Last year, Doughnut Time joined in the day by making giant doughnuts. Of course, Doughnut Time is no longer with us.
I just want to discuss something about National Doughnut Day…
Without going too deeply into the history, it was started to raise money for the Salvation Army in America. Several doughnut makers got in on the act, Krispy Kreme being one of them.
As far as I’m aware, Krispy Kreme brought National Doughnut Day to Australia, I think as recently as 2016.
However, KK in Australia uses it purely as a marketing tool, not to raise money for a charitable organisation or NGO such as the Salvos.
Krispy Kreme in South Australia is owned by a different company – Peregrine Corporation. They are supporting the Salvation Army with their ‘Operation Dough’nation’, giving $1 from every ‘Hope’ doughnut to the Salvos. The Hope Doughnut appears to be one with red icing in a nod to the Salvos’ Red Shield Appeal. The appeal runs from 25 May to 7 June – so well done to KK in South Australia.
I’m going to try and investigate why the other KKs (NSW, VIC, QLD and WA) do not use the day to support the Salvos like South Australia and their American counterpart. I’ve contacted them through their website, but they haven’t responded.
When/if I find out, I’ll share the details.
In the meantime, KK is giving away 50,000 doughnuts on Friday 1 June from their stores (not in South Australia).
Happy National Doughnut Day