Here’s another product that’s attempting to capture the cinnamon doughnut flavour – Kellogg’s Froot Loops.

I’m not sure why they’d do that. I mean, for starters, there’s no fruit in a cinnamon doughnut. So it’s no longer a ‘fruit’ loop. Or are they excused from making them all fruit flavoured because they spell it ‘Froot’?

I don’t know.

Anyway, they are new out and a ‘Limited Edition’, so I had to try them, especially when they were half-price at $3.50.

I have been disappointed in the past with food companies trying to capture the cinnamon doughnut flavour in their products. The first one that comes to mind is Bulla’s dreadful attempt at Cinnamon Doughnut flavoured ice-creams. They tasted absolutely nothing like a cinnamon doughnut. Cinnamon wasn’t even mentioned as an ingredient. And they put out a Custard Tart ice-cream that was exactly the same. It’s as though they want our brains to believe the flavour by telling us what it is.

So what about the Cinnamon Donut Froot Loops?

The first thing I notice is that they smell more like a glazed doughnut than a cinnamon doughnut. My daughter agreed, saying they smelled like Krispy Kreme doughnuts.

I checked the ingredients listed on the pack. It says it has cinnamon flavouring.

Now the taste.

They taste like a vanilla Nutri Grain. And I’m pretty sure that’s all they are. They have the same crunch and texture as Nutri Grain. Which means Froot Loops are simply kids’ Nutri Grain. Or should I say Nutri Grain is just adult’s Froot Loops?

If you like your cereal sweet, give them a go. but don’t expect a cinnamon doughnut experience.

Kellogg’s Froot Loops Cinnamon Donut Flavour