Doughnut Time has an interesting business model. Tiny shopfronts in busy locations run by one or two young girls (I’ve never seen a male) and a big selection of doughnuts cooked off-site. Their website says they’re expanding, but I think they are actually shrinking.
I’ve tried several of their doughnuts over the last few years, with satisfaction. The menu changes regularly, which I think is a good idea.
This time around, I tried the Fairy Godmother doughnut. Actually, my vegetarian daughter bought it and I insisted on trying it. The Fairy Godmother is part of their vegan range.
It’s vegan despite saying the topping is cream cheese – so it’s not true cream cheese. The 100s and 1000s top it off, which poses an interesting question – are 100s and 1000s vegan?
The doughnut certainly looks inviting with its striking colours. It’s a cake-style doughnut and the 100s and 1000s give it the sweetness it craves.
Doughnut Time relies heavily on the visual impact of their doughnuts. They are okay without being outstanding. And they certainly give you enough options to please all taste buds.